BEHIND THE CLIENT Wok The Line is a modern and healthy take on classic Chinese-American food. Located in Park City, Utah, Wok The Line is a fast casual assembly-line style eatery where visitors customize their own woks filled with fresh, quality ingredients like house made soy sauce, fresh herbs and Wagyu beef. I worked with the Founder, Chef Skyler McCallson, to create the visual brand identity, menu boards, exterior signage, employee apparel, and a ton of print materials like menus, business cards, punch cards and gift cards, to bring it all to life.
BEHIND THE DESIGN I knew I wanted to use a clean, sans serif font as well as black and white to exude a simple and modern feel that ties back to the mission of the business - modern, simple and clean/healthy dining. I then chose an electric coral as the accent color because people associate the color red with Chinese food, and this was a way of keeping that similar look but in a fresh new way.
- Brand Identity Design
- Menu Boards, Exterior Signage, Employee Apparel
- Print Collateral Design